Online ordering systems have become key tools for the modern food industry. As off-site dining continues to grow, these tech-driven solutions are becoming significant revenue streams for restaurants and food corporations. Platforms like App2Food and ChowNow are defining the at-home dining experience for customers. Meanwhile, dine-in facilities are also seeing notable growth.
While developing a custom private app might seem like an ideal solution, the cost—ranging from $12,000 to $25,000—can be daunting. Customers are spending more time online. Hence, food businesses must strengthen their digital brand presence.
Aggregator apps offer a quick way to connect restaurants with customers. Yet, they often come with high commission fees, which can eat into profits. Given these challenges, the demand for efficient and cost-effective online food ordering systems has surged. It offers convenience to both customers and restaurant owners.
Among the many platforms available, App2Food and ChowNow stand out as top contenders. Both have gained immense popularity since their launch, but which is the better fit for your business?
This article looks into a head-to-head comparison of App2Food Vs. ChowNow based on the following criteria:
- Cost: Subscription fees and pricing models differ between platforms.
- Business Model: The scope of services and technological capabilities varies from one platform to another.
- Support: Quality of marketing and customer support can significantly impact success.
- Mobile App: The effectiveness of mobile-centric features plays a key role in platform usability.
- User Experience: Customer satisfaction, usage frequency, and recommendations highlight platform performance.
- Offers: Special offers and deals are factors to consider when choosing the best platform.
If you’re debating between App2Food and ChowNow, this guide will provide the insights you need to make an informed decision.
App2Food Vs Chownow: Business Overview
App2Food
App2Food is an independent company providing restaurants and cafes with a cost-effective alternative to third-party aggregators.
With its online ordering software, App2Food offers a platform that helps restaurants attract customers, manage orders, and accept in-person and online payments. The goal is simple: to help restaurants save money and ease the order fulfillment process.
How App2Food Benefits Customers
App2Food’s exclusive web and app platforms enhance user experience with intuitive features. The application and website function like privately owned platforms for a smooth ordering experience.
- Menus are presented with visually appealing images and detailed descriptions.
- Strategic “Call-to-Action” buttons like “Order Now” make browsing simple.
- Customers can bookmark their favorite dishes for quick reordering.
- Payment details can be securely saved for convenience.
Best of all, there are no aggregator or convenience fees—customers pay only the listed menu price.
How App2Food Supports Restaurants
App2Food offers a free restaurant online ordering system that allows restaurants to create custom websites and apps at no cost. Your brand becomes visible on search engines and app stores with a unique domain.
The platform includes built-in online ordering and a mobile-friendly design that adapts to any device. This feature-rich system delivers the functionality of a custom-built restaurant mobile app or website, all without the expense.
Chownow
ChowNow is a food ordering platform that offers web-based services for the needs of local restaurants. Unlike App2Food, ChowNow operates with a hybrid model that combines elements of food aggregators and dedicated online ordering systems. This means restaurants can choose to list their business on ChowNow’s app. It allows them to receive orders directly from its user base.
ChowNow also provides the option to purchase a custom-built website at an affordable price. These websites are designed from the ground up. They include features like built-in social media links, simple add-ons, a clean, user-friendly layout, and mobile compatibility. This approach lets clients receive a fully personalized and professional online ordering experience.
How Does ChowNow Work for Customers?
ChowNow is a tech-driven marketplace that uses its network and online channels to connect customers with local restaurants.
Customers can place orders through a restaurant’s listing on ChowNow’s app or the restaurant’s website linked to ChowNow. They can also order through a custom website or app created by ChowNow for the restaurant.
While these platforms attract and serve customers efficiently, fees may apply depending on the specific platform or service used.
How ChowNow Supports Restaurants
ChowNow provides three key solutions for restaurants. They offer a mix of free and paid options for different needs.
Reach New Customers
ChowNow helps restaurants expand their reach by listing their business across multiple online platforms. Restaurants can also feature their profiles in the “ChowNow Marketplace” on the company’s app and website. It connects them with a broader audience of potential customers.
Take Control of Your Ordering
With this solution, ChowNow assists restaurants in creating custom websites and apps from scratch. The company provides full support for setup and launch. This helps provide restaurants with a professional digital presence.
Additionally, ChowNow offers marketing guidance to help restaurants effectively promote their online ordering platforms.
Simplify Operations
ChowNow simplifies restaurant operations by offering flexible pickup, delivery, and dine-in options. The platform integrates with order management systems and connects with delivery providers like Uber and DoorDash. These integrations enable food delivery across the U.S. and major cities.
App2Food Vs Chownow: How To Use?
App2Food
Using App2Food’s online ordering system is straightforward and user-friendly. Restaurants can quickly create their business profiles and begin using the platform to expand their online presence. Here’s how to get started.
Contact App2Food
Visit the “Contact Us” section on their website, fill out the form, and connect with an App2Food representative. They will guide you through accessing the online ordering system.
Set Up Your Profile
- Create a business profile within the platform.
- Upload your brand logo to personalize your profile.
- Provide a clear and engaging description of your business.
Build Your Menu
- Add products to your menu with detailed descriptions and high-quality images.
- Assign competitive prices carefully to attract customers.
Promote Your Online Business: Once your profile is ready, explore the platform’s features and start advertising your new online ordering system to your customers. The App2Food platform equips you with the tools needed to create a professional digital presence for your restaurant.
ChowNow
ChowNow’s business model can be a bit challenging for beginners to grasp. Unlike other platforms that offer unified solutions, ChowNow provides three distinct options: Order Better Network, ChowNow Marketplace, and ChowNow Direct. Restaurants can choose one or combine multiple options to meet their needs.
To start, visit the ChowNow website and fill out the “Contact Us” form on the dashboard. If your ZIP code isn’t supported, your location isn’t currently covered. Once verified, you can proceed with ChowNow Direct to gain access to the online ordering system.
This option includes a custom-built website and app for your business. However, these tools come with a cost, as pricing plans vary. Once you purchase a website, you’ll receive a custom domain and a fully integrated ordering system. You’ll also have the flexibility to update and customize your app and website.
After setting up and refining your online business profile, publish it to make your restaurant visible to customers and start taking orders.
Who’s Leading in Tech? App2Food Vs. ChowNow
When it comes to technology, both App2Food and ChowNow are competitive. However, in terms of online ordering systems and overall features, App2Food is the stronger option.
App2Food offers restaurants a free custom-built app and website that functions as an online ordering portal. This is particularly beneficial for startup brands with limited budgets. The system is fully mobile-optimized and comes at no cost. Restaurants can use their branding to market menu items directly to customers. This comes without any hidden fees for owners or diners.
On the other hand, ChowNow is still a solid choice for online food ordering. It provides a simple order management and fulfillment process while charging no aggregator fees. However, restaurants using a custom domain and URL must purchase a monthly or yearly plan. ChowNow offers flexibility by providing three pricing options for different restaurant needs.
Both platforms feature POS integration, data analytics, and restaurant marketing tools. However, App2Food takes it further by offering exclusive Cloud Kitchen software, which is unavailable with ChowNow.
App2Food delivers value for restaurants seeking a cost-effective, branded online ordering solution. ChowNow remains a capable alternative for those investing in custom domain options and flexible plans.
Costs and Fees: App2Food Vs. ChowNow
App2Food – Free to Get Started
App2Food takes a different approach by showcasing how much competitors and aggregator platforms typically charge. Then, they offer similar services for free. This includes:
- A custom website
- Free setup and menu upload
- A branded iOS and Android app
- Online ordering with no fees
- Marketing services
- Cash order processing
- Training for staff
The only optional cost is thermal printer integration for $349. Otherwise, everything is provided at no charge. App2Food highlights that “Free really means FREE,” with no hidden fees or fine print.
Aggregators typically charge restaurants a 30% transaction fee. However, App2Food eliminates this. If unsure, you can always request a demo to see how it works before committing.
ChowNow – Affordable, But Not Fully Free
ChowNow’s promise of letting restaurants “keep 100% of profits” is true—there are no commission fees on orders or transactions. However, it’s not entirely free.
Standard Monthly Plan
To use ChowNow, restaurants pay:
- $199/month for the basic subscription
- $20/month for the ChowNow tablet
This plan includes a custom app, a website, automated email marketing, POS integration, and other useful features. While it’s not free, it’s a cost-effective option compared to expensive restaurant ordering system setups. Discounts are available for 2- and 3-year plans.
Credit Card Fees
Credit card fees of 2.95% + $0.15 per order apply.
If you only need a custom restaurant website with a unique domain and URL, ChowNow offers budget-friendly options:
- $29/month (billed monthly)
- $19/month (billed annually)
- $14/month (billed for two years upfront)
All website plans require an additional $20 annual domain fee.
ChowNow’s pricing structure allows restaurants to choose the plan that fits their budget and needs. While not entirely free, it’s a reasonable option for those looking for affordable online ordering solutions.
Accepted Payment Methods at App2Food and Chownow
App2Food
App2Food supports both online payments and cash orders. This makes it easier for restaurants to cater to customers who prefer traditional payment methods. This flexibility appeals to the 30% of U.S. residents who still favor cash transactions, according to YouGov’s Global Banking & Finance Report 2021.
App2Food guarantees customers feel valued, regardless of their preferred payment method or bank balance. Payment options can be reviewed on the platform’s checkout page.
ChowNow
ChowNow accepts online payments but does not currently support cash orders. Customers can pay using credit cards, although a transaction fee may apply.
Marketing Support: App2Food Vs. ChowNow
App2Food
App2Food supports both online payments and cash orders. This makes it easier for restaurants to cater to customers who prefer traditional payment methods. This flexibility appeals to the 30% of U.S. residents who still favor cash transactions, according to YouGov’s Global Banking & Finance Report 2021.
App2Food guarantees customers feel valued, regardless of their preferred payment method or bank balance. Payment options can be reviewed on the platform’s checkout page.
ChowNow
ChowNow accepts online payments but does not currently support cash orders. Customers can pay using credit cards, although a transaction fee may apply.
Marketing Support: App2Food Vs. ChowNow
App2Food
App2Food offers several marketing tools at no cost, which is impressive for a free service. Key features include:
- Automated Emails: Send alerts and updates to new and existing customers. You have full control over the messaging.
- Automated SMS: Engage mobile users with automated SMS campaigns. It is ideal for maintaining strong customer connections.
- QR Code Menu: Simplify the ordering process with QR codes. This allows customers to quickly access your menu without searching manually.
- Promotional Materials: Receive free promotional materials as a long-term user.
- Social Media Promotion (Optional): Social media marketing is available but may incur additional charges.
ChowNow
ChowNow offers marketing support. However, most features require separate plans or subscriptions. Available options include:
- In-App Listing: List your restaurant on the ChowNow Marketplace, a platform featuring hundreds of U.S. restaurants.
- Listing Across Platforms: Through the “Order Better Network,” ChowNow helps connect your restaurant with other listing platforms to source traffic.
- Automated Emails: Available with the ChowNow Direct Order subscription plan, starting at $199/month.
Mobile Apps: App2Food Vs. ChowNow
App2Food
App2Food offers a user-friendly mobile app with a design optimized to work smoothly across devices. The app is accessible on both the Apple App Store and Google Play. Restaurants don’t need to create separate menus for different device configurations. This app’s design simplifies the setup process.
ChowNow
ChowNow’s mobile app is available on the Apple App Store and Google Play. It boasts a large number of downloads and strong ratings. However, it primarily functions as a marketplace app, which could limit personalized branding. Restaurants can list their business on the platform or opt out based on their preferences.
User Support: App2Food Vs. ChowNow
App2Food
App2Food offers exceptional support to restaurant operators. Assistance is available around the clock. The live chat feature on the App2Food website provides instant help for queries.
Meanwhile, the “Contact Us” form allows users to submit specific concerns directly to the team. Additionally, the brand’s phone number, email address, and physical address highlight its commitment to maintaining strong customer relationships.
Chownow
ChowNow also provides outstanding support and 24/7 availability. Clients can reach their team through text, phone, or email. Their representatives are known for being friendly and helpful in resolving issues quickly and efficiently.
Both App2Food and ChowNow deliver dependable customer support. While ChowNow includes features like delivery, dine-in, and pick-up, App2Food addresses similar needs through its optional Cloud Kitchen Business Model. Both brands are known for reliability and accessibility, making them strong contenders in this segment.
Exclusive Offers: App2Food Vs. ChowNow
App2Food
App2Food provides a variety of exclusive offers that go beyond online ordering. These include self-ordering kiosks for restaurants, loyalty programs, cloud kitchen support, online gift cards, and marketing tools.
Each of these features enhances the online ordering experience for restaurants, all provided at no cost. These offers aim to make online ordering systems more accessible and goal-driven for restaurant operators
Chownow
ChowNow stands out with its professional photoshoot service. A photographer captures high-quality images of your products and restaurant, which can be used for marketing.
Additionally, restaurants can collaborate with a dedicated Restaurant Success Manager for professional advice on marketing strategies. These services complement the platform’s POS integration. It’s a strong option for marketing-focused restaurants.
Both App2Food and ChowNow are strong contenders in the online ordering space. While ChowNow offers reliable solutions for a fee, App2Food is the more cost-effective choice with flexibility and features.
At App2Food, we support restaurants in building their brand, increasing revenue, and enhancing customer satisfaction. With no hidden fees and a commitment to helping your business succeed, we are the ultimate solution for your online ordering needs.
Choose App2Food to take your restaurant’s online presence to the next level—without breaking the bank.
Conclusion
Finally, the debate on App2Food vs. ChowNow ends here. It’s no surprise that both platforms are doing superbly well in their own territories. Both have slightly different business models but are working toward the same goal—growing the restaurant industry—in their own distinct way. The ultimate choice is yours; if you can afford a considerable monthly fee to run your restaurant online, ChowNow is good for you. But if you can’t afford it, you can go with App2Food without blinking twice.