Online ordering systems are also known as contactless table ordering. These systems have changed how the restaurant industry operates. The COVID-19 pandemic (2020–2021) significantly accelerated technology adoption. Many establishments that faced the pandemic’s challenges are now utilizing online ordering to rebuild and succeed in the market.
A survey by Economix Consulting Group (ECG) highlights the growing preference for online ordering over traditional dine-in experiences. Restaurants that embrace this trend are better positioned to meet evolving customer expectations while boosting revenue.
If you run a restaurant, you can use this technology to bring back the energy and success your business once enjoyed. However, you might wonder how to set up an effective online ordering system for your restaurant.
To help you get started, we’ve created this guide at App2Food that outlines everything you need to know to effectively implement an online ordering system. Discover the steps to transform your restaurant and meet modern dining demands.
Online Ordering System for Restaurants: A Short Introduction
In simple terms, online ordering systems enable restaurant operators to create a digital platform for receiving and managing orders. These systems typically function as automated solutions available through a website or mobile application. They feature a digital menu and an option for customers to place their orders directly.
The backend system includes an admin interface that simplifies order tracking. This allows restaurant operators to manage incoming orders efficiently.
If you’re ready to adopt this game-changing technology, it’s time to break down the steps to learn how to set up an effective online ordering system for your restaurant.
How to Set Up an Effective Online Ordering System for Restaurants?
An online ordering system for restaurants is often categorized into three different sections.
Option One: An In-house Online Ordering Platform on a Website
An in-house or personal website is often called an online ordering system (OOS). However, a better term for it is a restaurant website. These websites are typically built using Content Management Systems (CMS) like WordPress or Wix and are managed by an in-house team or an outsourced network.
To set up online ordering for your restaurant through your website, follow these steps:
- Purchase a domain and hosting plan from a reliable platform.
- Connect your domain, hosting, and CMS platform to begin building your website.
- Invest in an attractive theme and guarantee your full rights to use it to maintain your brand reputation.
- Add engaging and informative content that highlights your restaurant and its offerings.
- Launch your website to make it accessible online.
- Focus on SEO, including on-page and off-page optimization, to improve visibility.
- Address technical and ranking challenges if you’re handling the setup yourself.
If managing this process independently feels overwhelming, you can outsource the work to a digital marketing firm. Keep in mind that the cost of a restaurant website in the United States ranges from $3,000 to $15,000. This depends on the configurations and additional features requested from developers and designers.
It’s important to note that website marketing is a separate expense and not included in the website development budget. Regular maintenance and attention to technical aspects are also necessary to keep your website running smoothly.
Option Two: A Third-Party-Based Online Ordering Platform
Third-party online ordering platforms offer a cost-effective alternative to a personalized website and are widely used by restaurants worldwide. These platforms are appealing because they eliminate the need for significant upfront investment. This can be a drawback when creating a private website. If you’re interested in setting up online ordering for your restaurant using these platforms, here’s a simple guide:
- Research and choose the best third-party online food-ordering platform for your needs.
- Create a profile on the selected platform and complete the setup process.
- Add your restaurant details and update your menu with accurate information.
- Start receiving orders directly through the platform.
Unlike building your website, third-party platforms provide access to a large, ready-made audience. This exposure can be highly beneficial for gaining visibility. However, there are trade-offs to consider.
Third-party platforms typically charge a commission per order, which can impact your profits. You can either absorb this cost which reduces your margins. You can also pass it on to customers, which may make your menu prices appear higher. Additionally, these platforms don’t offer the benefits of personal branding or detailed data analytics.
Option Three: POS Integrated Third-Party Online Ordering System
The final and arguably the smartest option is using innovative online ordering systems designed specifically for restaurants. These companies combine the digital presence offered by third-party food ordering apps with the personal branding advantages of a private business website. Additionally, they integrate with a restaurant’s Point of Sale (POS) system for efficient order management.
Here’s a step-by-step guide to setting up online ordering with these innovative solutions:
- Choose an online ordering platform.
- Create your account and provide details about your restaurant, including your menu.
- Access personalized websites and applications the platform offers, often at no additional cost.
- Link your POS system to your new website or app for easier order processing.
- Customize your menu and promote your offerings to customers in your area.
- Start running your delivery services and accept orders with ease.
- Utilize built-in tracking tools to analyze what’s working and refine your strategies.
These systems combine the advantages of private websites and third-party food-ordering platforms while offering even greater benefits at lower costs. Unlike many platforms that charge high commissions, these services typically require only a small monthly fee.
Some platforms even provide delivery solutions as part of special schemes. They also help restaurants stand out by allowing them to build a brand image while being part of an established online ecosystem.
10 Tips for Setting Up an Online Ordering System to Attract More Customers
Below are some tips you can consider when setting up your restaurant online to guarantee a successful online ordering system.
Clear Communication
Clear communication is important when setting up and managing an online ordering system. Transitioning to an online platform means progressing from being a restaurant to becoming a food brand. This move requires strong customer engagement and persuasive messaging. Prioritizing clear and concise communication helps create a welcoming experience for your customers.
For instance, keep menu descriptions brief yet informative. Present only the important details customers need to decide. Aim for error-free interactions and focus on streamlining communication to reduce response times for customer inquiries. Quick and clear responses enhance the customer experience and build trust and loyalty with your brand.
Focus on Excellent Service
When setting up an online ordering system, focus on delivering high-quality, professional content. Avoid simply uploading your menu without context or thought. Instead, adopt a structured approach to present your offerings effectively.
For example, specify whether a dish is served hot or cold and include any necessary precautions customers should know when consuming it. Highlight additional elements in the order, such as packaging details or utensils.
Then, explain how these should be used if relevant. Use the description box to provide concise, well-defined information that enhances the customer experience. Confirm all details are included to create a reliable and professional online ordering system.
Outsource Delivery Drivers
Outsourcing delivery drivers can be a practical solution if your restaurant is transitioning to online ordering and needs more in-house delivery staff. Instead of investing in an in-house team and expensive delivery equipment, partnering with delivery service providers can simplify operations. These companies handle deliveries on your behalf, allowing you to focus on other aspects of your business.
However, the outsourced service should complement your operations and maintain your control over order tracking, management, and processing. When setting up your online ordering system, clearly state whether delivery costs are included in the product price or charged separately. This transparency builds trust and enhances the customer experience.
Create an Attractive Online Menu
To encourage customers to place an order every time they view your menu, focus on making it as visually appealing and user-friendly as possible. Avoid cluttering the dashboard; choose a cohesive theme that complements your menu’s style. Use high-quality, well-aligned images that showcase your dishes effectively. Avoid forcing unnecessary graphics that may distract from the overall design.
Once you’ve figured out how to set up an online ordering system for your restaurant, the next step is to explore creative ways to design an attractive and engaging menu. A visually appealing menu captures attention and enhances the overall customer experience.
Use High-Quality Visuals to Attract Customers
One of the most effective ways to transform a dull menu into an appealing one is by incorporating high-quality visuals. This makes the menu more attractive and drives more clicks and orders. Research shows that visuals strongly influence customer decisions. So, every image should serve its purpose and not just be a placeholder.
Invest in a good camera or hire a professional photographer to capture high-quality pictures of your dishes. Showcase your cuisines in the most appetizing way to make them irresistible on your virtual menu. Compelling visuals can significantly enhance your online presence and boost customer engagement.
Keep Mobile Users in Mind
It’s important to recognize that 70% of all US digital media users access content via mobile devices. These users are more likely to use their smartphones to order food from their favorite restaurants. This makes it important to optimize your digital portfolio for mobile users.
Even if you’re using a third-party POS-linked system, you still have control over making sure your menu is mobile-friendly. Focus on optimizing it for mobile search results and delivering an exceptional user experience. A mobile-optimized menu improves accessibility and also enhances customers’ convenience.
Use Reliable Technology
Technology can either enhance your business operations or hinder productivity. If you’re not receiving enough orders or facing challenges with order execution, don’t rush to blame the online ordering system. The issue might lie elsewhere, such as with your POS system or the overall technology infrastructure at your restaurant.
For instance, poor internet connectivity or weak signals can disrupt order processing and communication. Regularly assess your technology setup so that it effectively supports your operations. Identifying and addressing these issues can help improve overall performance.
Keep Your Portfolio Up to Date
Once you understand how to set up online ordering for your restaurant, make the most of the tools and features available on the dashboard and plan your strategy effectively. Stay updated on the latest platform upgrades to take advantage of new features as they roll out.
Regularly update your menu and digital profile, especially during holidays or festival seasons. Fresh content and limited-time offers can encourage customers to engage with your restaurant and take advantage of special deals. Keeping your menu current also prevents confusion and minimizes unnecessary customer inquiries.
Take Data-Powered Decision
Avoid relying solely on manual processes or instinct for business decisions. Online ordering systems come with the advantage of data tracking. This allows you to analyze what’s working and what’s not.
Use this data to make informed adjustments and optimize your operations. Instead of treating your setup as static or one-size-fits-all, keep your approach flexible and experimental.
Stay Active
Once you’ve mastered setting up and running an online ordering system, maintain active engagement. With 86% of Americans ordering food online at least once a month, online ordering is a fast-growing trend.
Stay updated with the latest advancements and trends in the industry, and continuously adapt to customer expectations and market demands.
How Does Setting Up an Online Ordering System Help Scale a Restaurant?
It doesn’t take long to see the benefits of an online ordering system. The future belongs to digitalized restaurants with sales and marketing activities driven by automation. Here’s a clear breakdown of why every restaurant operating with outdated methods should adopt online systems.
Ease of Menu Customization
Manual operations may have limitations, but an online portfolio offers unmatched flexibility for menu customization. With just a few clicks, you can update menus and layout details for special occasions or private needs. These menus often use drop-down features for quick adjustments.
Additionally, you can customize branding elements like logos, brand colors, and other details. If an item on the menu doesn’t fit or needs to be removed, simply delete it, and with a quick save, your updates are live.
While many updates happen automatically with minimal effort, some tasks require manual input. Once scheduled, the system adjusts information in real-time to keep your online ordering platform accurate and up-to-date.
Relatively Affordable
Transitioning to an online delivery system is significantly more affordable than building a private website or relying on third-party applications. Companies offering these systems typically charge a reasonable monthly fee for their services. Many features are included at no additional cost.
In contrast, creating a custom website can cost anywhere from $600 to $15,000. Third-party food delivery platforms often take a large commission on each order, cutting your profits. Online ordering systems avoid these high costs and are ideal for restaurants looking for a budget-friendly alternative.
Additionally, maintenance and repair expenses are typically handled by the service provider. In summary, these systems offer a cost-effective and hassle-free solution for managing restaurant operations.
Data-Driven Business Plan
Many people explore how to create online restaurant ordering systems because they recognize the benefits. However, only a few master the process. If you’ve set up an online ordering system, there are key aspects you need to understand beforehand.
One of the most important is data analytics. These systems utilize data to reveal insights about customer behavior such as when, where, and why orders are placed. Built-in data tools help identify trends and highlight popular items and allow you to make informed decisions.
These advantages enable smoother business growth. For instance, restaurant operators can actively update menus and tailor offerings to meet customer preferences. They can also develop strategies to strengthen their digital presence and stand out in the competitive restaurant market.
However, only some business hours will yield high returns. During slower periods, data becomes invaluable. Use analytics alongside customer testimonials and reviews to refine your approach, address pain points, and maximize opportunities for success.
Filters to Enhance User Experience
Filters are an important feature of online ordering systems. They allow customers to find their favorite items quickly by reducing turnaround time and bounce rates. This process encourages instant decision-making and lets customers place their orders within minutes.
Filters are particularly beneficial for restaurants offering diverse cuisines and menu options. Customers can use the dashboard’s filter options to discover their desired meals effortlessly.
This functionality enhances the user experience, attracting customers to the platform—a priority for any business. Many online ordering systems also support cloud kitchen environments, where multiple restaurants are digitally connected in a network. Filters simplify navigation, helping customers find their preferred restaurant and enjoy a local dining experience.
Enjoy Branding Benefits
Online ordering platforms offer significant branding advantages for restaurant operators. They allow businesses to upload logos and design themes to align with their unique identity. Most importantly, restaurants can gain full ownership of their digital portfolio for complete control over their brand’s online presence.
Another key advantage is marketing benefits. These platforms provide enhanced audience exposure through personalized branding efforts. Unlike third-party ordering apps that primarily promote their platforms, these systems focus on the individual restaurant, allowing operators to shine.
These platforms’ credibility is further strengthened by their customizable features, which allow restaurants to tailor the user experience. This flexibility enables businesses to establish a stronger connection with their audience.
Maximum Progression and Profits
Analytics help drive business growth, with benefits becoming apparent from day one. Not all menu items will become instant favorites, especially when introducing international cuisines that may take time to gain popularity.
Online ordering systems help maximize the success of popular dishes while providing strategies to boost the appeal of less popular ones. For instance, you can create special offers for underperforming items and promote them using the platform’s built-in showcase features.
Data-driven insights enable informed decision-making that accelerates business growth and boosts profitability. These systems enhance restaurant services by minimizing errors, attracting more customers, and solidifying your restaurant’s success.
The pandemic-driven shift to work-from-home lifestyles fueled a massive rise in online food ordering, a trend that remains strong even post-pandemic. Customers still prefer ordering food online because it’s flexible, convenient, and offers a personalized experience.
Many restaurants turn to dedicated online ordering systems instead of investing in costly private websites or third-party food delivery apps. These platforms are more effective, budget-friendly, and deliver exceptional experiences for restaurants and their customers.
Understanding how to set up an effective online ordering system is crucial for modern restaurants aiming to meet customer expectations and maximize profitability.
App2Food provides innovative POS-integrated solutions that support restaurants in expanding their reach and enhancing customer satisfaction. Our customizable platforms present smoother operations while keeping costs manageable. Let us help you take your restaurant to the next level.